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Teach Yourself Copywriting

Teach Yourself Copywriting

Paper Back
by J. Jonathan Gabay  
Language: English
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Book Summary of Teach Yourself Copywriting

Paper Back

Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, "Teach Yourself Copywriting "reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.


Details Of Book : Teach Yourself Copywriting

Book: Teach Yourself Copywriting
ISBN: 0071426574
ISBN-13: 9780071426572
Binding: Paper Back
Publishing Date: 2003-07-28
Publisher: McGraw-Hill
Number of Pages: 336
Language: English
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