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Marketing Research

Marketing Research

Hard Bound
by David A. Aaker   George S. Day   Robert Leone   V. Kumar  
Language: English
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Marketing Research
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Book Summary of Marketing Research

Hard Bound

"Marketing Research" offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.


Details Of Book : Marketing Research

Book: Marketing Research
ISBN: 0470317256
ISBN-13: 9780470317259
Binding: Hard Bound
Publishing Date: 2009-12-01
Publisher: Wiley
Number of Pages: 816
Language: English
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