0  items | Rs 0
Marketing Plan In Colour

Marketing Plan In Colour

Paper Back
by Malcolm Mcdonald   Peter Morris  
Language: English
Out Of Stock (Out Of Stock) See Details
We accept payment by:
Credit Cards
Cash Cards
Debit Cards
Net Banking
Price:   Rs.1937
Our Price   Rs. 1840
Discount   Rs.97 (5% Off)
(Prices are inclusive of all taxes)
Marketing Plan In Colour
(Notify me when it is in stock?)

Book Summary of Marketing Plan In Colour

Paper Back

Fully updated and in full colour throughout 'The Marketing Plan in Colour: A pictorial guide for managers' is a unique approach to this complex subject, which will both aid understanding and at the same time encourage marketing and other professionals to delve deeper into the planning process.

After more than fifty years of marketing theory and practice, marketing planning still remains one of the great, unconquered challenges.
This challenge continues to grow as the environments in which companies operate become increasingly hostile, abrasive and dynamic. There is a growing body of evidence to show that the difference between an organization's efficiency and effectiveness (or, in planning terms, the difference between tactics and strategy) is becoming more and more important.
Today, successful chief executives and management teams are grasping the absolute necessity of understanding where their companies should be going, with this direction properly articulated in plans that identify and develop those things that make a company significantly and profitably different over time. It is not difficult to spot those organizations that have not adopted this strategic planning orientation. They reorganize with regular monotony, and more and more such firms are being taken over by more enterprising ones that have learned to drive using the strategic planning approach. Such marketing planning will never be easy. Indeed, it grows more difficult by the day. Thousands of readers of the black and white version of this title (in print since 1987) testify to the easy-to-use approach illustrated by a leading cartoonist.
A unique marketing book, from one of the most widely read and high profile marketing authors
Extremely successful previous edition - over 24,000 copies sold
Fully updated edition with full colour plates throughout


Details Of Book : Marketing Plan In Colour

Book: Marketing Plan In Colour
ISBN: 0750647590
ISBN-13: 9780750647595
Binding: Paper Back
Publishing Date: 2000-06
Publisher: Elsevier Science
Number of Pages: 96
Language: English
Please Note -

* We sell only NEW book and do NOT sell old or used books.
* The book images and summary displayed may be of a different edition or binding of the same title.
* Book reviews are not added by BookAdda.
* Price can change due to reprinting, price change by publisher / distributor.

BookAdda (www.bookadda.com) is a premier online book store in selling books online across India at the most competitive prices. BookAdda sells fiction, business, non fiction, literature, AIEEE, medical, engineering, computer book, etc. The books are delivered across India FREE of cost.

Best Seller Books

View All