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Management Communication : Financial Times Briefing

Management Communication : Financial Times Briefing

Paper Back
by Gordon Adler  
Language: English
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Book Summary of Management Communication : Financial Tim...

Paper Back

A concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their business

This book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business.

It will show you how to:

adopt a communications mindset

accept responsibility for your communication

take a strategic view of communications, whether you are internal or external, spoken, written or non-verbal, too

develop a simple, focused communication strategy

ensure that strategy is aligned with company strategy

take account of the interests, needs and language of your audience

make communication compelling, continuous and credible

This book provides tried and tested tools, processes and techniques that are grounded in the reality of everyday business life. It offers a simple approach to strategic communication that will help you develop a practical framework for thinking about management communications, with questions to ask, examples and things to think about.


Details Of Book : Management Communication : Financial Tim...

Book: Management Communication : Financial Times Briefing
ISBN: 027373637X
ISBN-13: 9780273736370
Binding: Paper Back
Publishing Date: 2011-01-19
Publisher: Pearson Education
Number of Pages: 192
Language: English
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