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International Business

International Business

Paper Back
by K Aswathappa  
Language: English
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International Business
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Book Summary of International Business

Paper Back

The book has been written keeping in mind the MBA students and is designed to provide a lucid treatment of the theory and practice of international business, in the Indian context. The revision is done with the objective of making the coverage complete and up-to-date. Consequently, this edition includes five new chapters, newer cases and examples, ideas and concepts in international business. Many topics have been rewritten to enhance lucidity. The new edition puts more emphasis the importance of "culture"and the maturing of the globalization of Indian business.

Key Features:

  • Five new chapters: Multinational Corporations, Foreign Direct Investment Managing Across Cultures, Negotiation Across Cultures,Future of International Business
  • Development of important topics into independent chapters: the discussion on MNCs and FDI in the earlier edition have been blown up into full chapters

About The Author:

K. Aswathappa Director, Canara Bank Institute of Management Studies, Bangalore University, Bangalore. He has nearly three decades of teaching experience and has served several universities as member of board for MBA and M Com courses. A prolific writer, Prof Aswathappa has authored 15 books and many articles.

Table of Content
  • Chapter 1. Nature of International Business
  • Chapter 2. Multinational Corporations
  • Chapter 3. Global Trade and its Theories
  • Chapter 4. Foreign Direct Investment
  • Chapter 5. Political and Legal Environment
  • Chapter 6. Cultural Environment
  • Chapter 7. Managing Across Culture
  • Chapter 8. Negotiating Across Cultures
  • Chapter 9. Technological Environment
  • Chapter 10. Economic Environment
  • Chapter 11. International Strategic Management
  • Chapter 12. International Organization Structure
  • Chapter 13. International Strategic Alliances
  • Chapter 14. Integration Between Countries
  • Chapter 15. World Trade Organization
  • Chapter 16. International Operations Management
  • Chapter 17. International Marketing
  • Chapter 18. International Financial Management
  • Chapter 19. Financing Foreign Trade
  • Chapter 20. International Accounting
  • Chapter 21. International Human Resource Management
  • Chapter 22. Social Responsibility and Ethical Issues in International Business
  • Chapter 23. Future of International Business


Details Of Book : International Business

Book: International Business
ISBN: 0070221642
ISBN-13: 9780070221642
Binding: Paper Back
Publishing Date: 2008-05
Publisher: Tata McGraw Hill Education
Number of Pages: 700
Language: English
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