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How To Turn Business Into The Next Global Brand

How To Turn Business Into The Next Global Brand

Paper Back
by Brian Duckett   Paul Monghan  
Language: English
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How To Turn Business Into The Next Global Brand
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Book Summary of How To Turn Business Into The Next Globa...

Paper Back

No matter how big a franchised network is now, it started with one outlet and the owner's unique vision. Even McDonalds and Burger King each had only one restaurant, and Holiday Inn and Hilton each had only one hotel.

If you have a successful business format, and your own unique vision, you could be the next big brand – provided you follow the rules of ethical franchising. If you already own, or are helping to manage, a sole business or a franchised network you will do thngs better when you lear from the experience of all those who have gone before you. This book will show you how to:
Decide if your business should and could be franchised.
Understand the franshisor/franchisee relationship.
Structure the business so it works for both francisor and franchisee.
Prove the concept with Pilot Operations.
Market your franchise and recruit franchisees.
Motivate franchiseesand monitor franchisee performance.
Buy an existing franchised network.
Become a Master Franchisee.
Prepare your network for sale.
Franchise your business internationally.

About The Author:

Brian Duckett and Paul Monaghan have almost 50 years com bined experience of developing and managing franchised networks as franchisees, franchisors and advisors to companies considering or practising franchising. They founded Howarth Franchising Group, the UK's leading franchise consulting firm which comprises The Franchise Development Centre, The Franchise Training Centre, The Franchise Support Centre and The International Franchising Centre.


Details Of Book : How To Turn Business Into The Next Globa...

Book: How To Turn Business Into The Next Global Brand
ISBN: 8129116766
ISBN-13: 9788129116765
Binding: Paper Back
Publishing Date: 2010
Publisher: Rupa Publications India Pvt Ltd
Number of Pages: 276
Language: English
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