0  items | Rs 0
Curious Marketer  Expeditions In Branding And Consumer Behaviour

Curious Marketer Expeditions In Branding And Consumer Behaviour

Hard Bound
by Harish Bhat  
Language: English
Available (Dispatched in 2-4 days.) See Details
Available Cash On Delivery
We accept payment by:
Credit Cards
Cash Cards
Debit Cards
Net Banking
Price:   Rs.599
Our Price   Rs. 503
Discount   Rs.96 (16% Off)
(Prices are inclusive of all taxes)

Book Summary of Curious Marketer Expeditions In Brandin...

Hard Bound

About the Book: The Curious Marketer: Expeditions in Branding and Consumer Behaviour

Out of curiosity comes everything-Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.

About the Author: Harish Bhat

Harish Bhat has held several senior roles in the Tata Group over the past thirty years, including managing director of Tata Global Beverages and chief operating officer of the Watches and Jewelry businesses of the Titan Company Ltd. An avid marketer, he has helped create many successful Tata brands. Harish is an alumnus of BITS Pilani and IIM Ahmedabad. He won the IIMA gold medal for scholastic excellence, and later, the British Chevening Scholarship for young managers. He writes extensively, and is a columnist for the Hindu Business Line and Mint. His first book TataLog was published by Penguin in 2012.


Details Of Book : Curious Marketer Expeditions In Brandin...

Book: Curious Marketer Expeditions In Branding And Consumer Behaviour
ISBN: 0670089753
ISBN-13: 9780670089758
Binding: Hard Bound
Publishing Date: 2017-01
Publisher: Portfolio India
Number of Pages: 272
Language: English
Please Note -

* We sell only NEW book and do NOT sell old or used books.
* The book images and summary displayed may be of a different edition or binding of the same title.
* Book reviews are not added by BookAdda.
* Price can change due to reprinting, price change by publisher / distributor.

BookAdda (www.bookadda.com) is a premier online book store in selling books online across India at the most competitive prices. BookAdda sells fiction, business, non fiction, literature, AIEEE, medical, engineering, computer book, etc. The books are delivered across India FREE of cost.

Best Seller Books

View All