'This book is unique in what it proposes..' – N.R. Narayana Murthy, founder and chairman, Infosys
About the Book: Winning in Emerging Markets
The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Tarun Khanna and Krishna
Palepu. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.
The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit card systems, intellectual property adjudication, data research firms) that facilitate efficient business operations. While such "institutional voids" present challenges, they also provide major opportunities-for multinationals and local contenders.
Khanna and Palepu provide a playbook for assessing emerging markets' potential and for crafting strategies for succeeding in those markets.
They explain how to:
Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies.
About the Author: Tarun Khanna, Krishna Palepu
Krishna Palepu is the Ross Graham Walker Professor of Business Administration and senior associate dean for international development at the Harvard Business School.
|Book:||Winning In Emerging Markets: A Road Map For Strategy And Execution|
|Author:||Krishna G. Palepu Tarun Khanna|
|Publisher:||Harvard Business Review Press|
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