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Web Analytics 2.0: The Art Of Online Accountability And Science Of Customer Centricity

Web Analytics 2.0: The Art Of Online Accountability And Science Of Customer Centricity

(Paperback)
by Avinash Kaushik  
Language: English
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Book Summary of Web Analytics 2.0: The Art Of Online Acc...

(Paperback)

Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. "Web Analytics 2.0" presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja

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Details Of Book : Web Analytics 2.0: The Art Of Online Acc...

Book: Web Analytics 2.0: The Art Of Online Accountability And Science Of Customer Centricity
Author:  
ISBN: 0470529393
ISBN-13: 9780470529393
Binding: Paperback
Publishing Date: 2009-10-01
Publisher: Sybex
Number of Pages: 504
Language: English
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