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Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.
| Book: | Visual Research (Required Reading Range) |
| Author: | Various Authors |
| ISBN: | 2940373205 |
| ISBN-13: | 9782940373208 |
| Binding: | Paperback |
| Publishing Date: | 2004-12-01 |
| Publisher: | AVA Publishing |
| Language: | English |
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