How, Updated And Enhanced Edition: Why How We Do Anything Means Everything

An updated edition of the classic book on how to find sustainable competitive advantage in the 21st century

The flood of information and unprecedented transparency reshaping today's business world has dramatically changed the rules of the game. It's no longer merely what you do that sets you apart from others, but how you do it. Sustainable advantage and enduring success—for both companies and individuals—now lie in the realm of HOW. In this new era, our behavior is the ultimate source of competitive advantage. For two decades, Dov Seidman has helped some of the world's most respected companies build "do it right," winning cultures, and now he's making his unique approach available to everyone in HOW.

Now updated and enhanced, HOW includes a foreword from President Bill Clinton and new insights from Dov Seidman on the relevance of HOW in a post-crisis, globally-interconnected and thus interdependent world. Seidman shares the power of "sustainable values"—the values that literally sustain us as individuals and institutions and help us forge enduring relationships—and the "inspirational leadership" required for our 21st century realities.

• Seidman's distinct vision of the world, business, and human endeavor has enabled more than 15 million people doing business in over 100 countries to outbehave the competition
• Exposes the forces and factors that have fundamentally changed the world in which business operates, placing a new focus on the "hows" with which we conduct ourselves
• Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and revealing interviews with a diverse group of business leaders, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead and how we govern ourselves to uncover the values-driven "hows" of 21st-century success

For business people looking to stand out and thrive in our fast changing, hyperconnected, and hypertransparent world, HOW refocuses efforts in powerful new ways.