About the Book: Unfolding The Napkin: The Hands-On Method For Solving Complex Problems With Simple Pictures
An original workbook companion to the acclaimed business bestseller "The Back of the Napkin"
Dan Roams "The Back of the Napkin," a "BusinessWeek" bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.
The companion workbook, "Unfolding the Napkin," helps readers put Roams principles into practice with step-by-step guidelines. Its filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I cant draw" to "Here is the picture I drew that I think will save the world."
The workbook teaches readers how to:
-Improve their three "built-in" visual problem solving tools.
-Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.
-Instantly improve their visual imaginations.
-Learn how to recognize the type of problem to choose the best visual solution.
If "The Back of the Napkin" was a guide to fine dining, "Unfolding the Napkin" is the cookbook that will soon be heavily marked up and dogeared.
This companion workbook to "The Back of the Napkin" helps readers put Roams principles into practice with step-by-step guidelines. Its filled with case studies, do-it-yourself exercises, and plenty of blank space for drawing.
|Book:||Unfolding The Napkin: The Hands-On Method For Solving Complex Problems With Simple Pictures|
|Publisher:||Penguin Putnam Inc|
|Number of Pages:||320|
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