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Even if you aren't a marketer, you need to understand the essentials of marketing and how they relate to your business. This book helps you: grasp and navigate the basic elements of a marketing strategy and plan; understand your markets; and, plan effective marketing programs, advertising campaigns, and sales promotions.
| Book: | Understanding Marketing (Pocket Mentor) |
| Author: | Harvard Business Review Press |
| ISBN: | 142212892X |
| ISBN-13: | 9781422128923 |
| Binding: | Paperback |
| Publishing Date: | 2010-01-01 |
| Publisher: | Harvard Business Review Press |
| Language: | English |
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