Even if you aren't a marketer, you need to understand the essentials of marketing and how they relate to your business. This book helps you: grasp and navigate the basic elements of a marketing strategy and plan; understand your markets; and, plan effective marketing programs, advertising campaigns, and sales promotions.
|Book:||Understanding Marketing (Pocket Mentor)|
|Author:||Harvard Business Review Press|
|Publisher:||Harvard Business Review Press|
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