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Understanding Marketing (Pocket Mentor)

Understanding Marketing (Pocket Mentor)

by Harvard Business Review Press  
Language: English
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Book Summary of Understanding Marketing (Pocket Mentor)


The latest volume in the series: Understanding Marketing
Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?
This volume provides the concepts and examples you need. You'll learn how to:
-Define a target market
-Identify and understand your toughest competitors
-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)
-Test new product or service ideas with customers
-Get the most from relationship marketing


Details Of Book : Understanding Marketing (Pocket Mentor)

Book: Understanding Marketing (Pocket Mentor)
ISBN: 142212892X
ISBN-13: 9781422128923
Binding: Paperback
Publishing Date: 2010-01-01
Publisher: Harvard Business Review Press
Language: English
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