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Tourism Smes, Service Quality And Destination Competitiveness

Tourism Smes, Service Quality And Destination Competitiveness

(Hardbound )
by C Haven   E Jones  
Language: English
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Tourism Smes, Service Quality And Destination Competitiveness
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Book Summary of Tourism Smes, Service Quality And Destin...

(Hardbound )

This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.

 

Details Of Book : Tourism Smes, Service Quality And Destin...

Book: Tourism Smes, Service Quality And Destination Competitiveness
Author:    
ISBN: 0851990118
ISBN-13: 9780851990118
Binding: Hardbound
Publishing Date: 2005-06-01
Publisher: CABI
Number of Pages: 400
Language: English
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