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About the Book: What Would Steve Jobs Do?
What Would Steve Jobs Do? breaks down Jobs's genius into six manageable parts, which you can use to face today's toughest business challenges and transform your company into an Apple-style industry leader.
Learn how Jobs viewed the customer. Find out how he built Apple's culture. Discover his pioneering approaches to marketing, branding, team building, and leading.
Running a successful business today is tougher than it has been in generations-if not ever. No one understood this better than Steve Jobs. He is gone, but his legacy of business creativity and innovation is unparalleled. Surmount every challenge that comes your way and take your business to new heights using these lessons from the greatest innovator of our time.
Contents
Introduction
Chapter 1. Born
Chapter 2. Born Again
Chapter 3. Model
Chapter 4. Customer
Chapter 5. Vision
Chapter 6. Culture
Chapter 7. Product
Chapter 8. Message
Chapter 9. Brand
About the Author: Peter Sander
Peter Sander is an author, researcher, and consultant in the fields of business, personal finance and location reference
| Book: | What Would Steve Jobs Do? |
| Author: | Peter Sander |
| ISBN: | 1259005429 |
| ISBN-13: | 9781259005428 |
| Binding: | Paperback |
| Publishing Date: | 2011-12 |
| Publisher: | Tata McGraw Hill Education |
| Number of Pages: | 240 |
| Language: | English |
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