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What Would Steve Jobs Do?

What Would Steve Jobs Do?

(Paperback)
by Peter Sander  
Language: English
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Book Summary of What Would Steve Jobs Do?

(Paperback)

About the Book: What Would Steve Jobs Do?

What Would Steve Jobs Do? breaks down Jobs's genius into six manageable parts, which you can use to face today's toughest business challenges and transform your company into an Apple-style industry leader.

Learn how Jobs viewed the customer. Find out how he built Apple's culture. Discover his pioneering approaches to marketing, branding, team building, and leading.

Running a successful business today is tougher than it has been in generations-if not ever. No one understood this better than Steve Jobs. He is gone, but his legacy of business creativity and innovation is unparalleled. Surmount every challenge that comes your way and take your business to new heights using these lessons from the greatest innovator of our time.

Contents

Introduction

Chapter 1. Born

Chapter 2. Born Again

Chapter 3. Model

Chapter 4. Customer

Chapter 5. Vision

Chapter 6. Culture

Chapter 7. Product

Chapter 8. Message

Chapter 9. Brand

About the Author: Peter Sander

Peter Sander is an author, researcher, and consultant in the fields of business, personal finance and location reference

 

Details Of Book : What Would Steve Jobs Do?

Book: What Would Steve Jobs Do?
Author:  
ISBN: 1259005429
ISBN-13: 9781259005428
Binding: Paperback
Publishing Date: 2011-12
Publisher: Tata McGraw Hill Education
Number of Pages: 240
Language: English
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