A Sense Of Urgency

Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard and provided an actionable, eight-step process for implementing successful transformations. Leading Change became the change bible for managers worldwide. Now, in A Sense of Urgency, Kotter shines the spotlight on the crucial first step in his framework a" creating a sense of urgency by getting people to actually see and feel the need for change. Why focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises and explains how to overcome the fear and anger that can suppress urgency. He shows readers how to ensure that their actions and behaviors a" not just their words a" communicate the need for change and how to keep fanning the flames of urgency even after their transformation effort has scored some early successes. Written in Kottera (TM)s signature accessible and no-nonsense style, this concise and authoritative guide helps to set the stage for leading a successful transformation in any company.Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard and provided an actionable, eight-step process for implementing successful transformations. Leading Change became the change bible for managers worldwide. Now, in A Sense of Urgency, Kotter shines the spotlight on the crucial first step in his framework a" creating a sense of urgency by getting people to actually see and feel the need for change. Why focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises and explains how to overcome the fear and anger that can suppress urgency. He shows readers how to ensure that their actions and behaviors a" not just their words a" communicate the need for change and how to keep fanning the flames of urgency even after their transformation effort has scored some early successes. Written in Kottera (TM)s signature accessible and no-nonsense style, this concise and authoritative guide helps to set the stage for leading a successful transformation in any company.