Safety And Security In Tourism: Recovery Marketing After Crises

Make sure you know how to respond after a natural catastrophe, act of terrorism, or the destruction of infrastructure

Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market to recover from the destruction of business. Safety and Security in Tourism: Recovery Marketing after Crises fills this gap by comprehensively examining how to rebuild the market for a tourism service or destination after a catastrophe. This important book presents leading experts from around the world providing useful instruction on effective ways to plan for future crisis response and strategies for recovering business.

A crisis can come from several types of destructive occurrences, from natural physical destruction of important infrastructure to acts of terrorism. Because of the broad range of potential problems, there is no single strategy for which to deal with crises. Safety and Security in Tourism: Recovery Marketing after Crises explores a wide range of catastrophes, from Hurricane Katrina to tsunamis to war, taking a detailed look at management and administrative strategies which can help stimulate tourism recovery. This book explores stealth and catastrophic risks, risk perceptions, mediating the effects of natural disasters on travel intention, and various marketing strategies designed to bring customers back. This volume may become one of the most crucial resources in a tourism professional's library. The book is extensively referenced and includes several tables andfigures to clearly explain data.

Other topics in Safety and Security in Tourism: Recovery Marketing after Crises include:

• Risk perception and crisis recovery strategies
• Benchmarking of recovery marketing efforts
• Development of new theoretical insights
• Research into effects of different marketing channels
• Price adjustments to reestablish a market
• Public relations techniques to restore confidence
• Redefining target markets in the wake of a crisis
• Policy decisions to enhance service styles or product quality during recovery
• Cooperation between organizations or destinations

Safety and Security in Tourism: Recovery Marketing after Crises is essential reading for tourism researchers, tourism educators, tourism industry managers, and tourism industry administrators

About The Author:

Noel Scott, PhD, MBus, MBA (Dist.), BSc (Hons) Grad Cert Higher Ed, is a lecturer at the School of Tourism, The University of Queensland, Australia. His research interests involve strategic management and marketing. Within this area he has conducted research into organizational structure of tourism in Australia, the dynamics of new types of tourism products and new product development, planning and management of tourism organizations and destinations, as well as extensive market research and tourism visitors. Dr. Scott has also worked as a consultant on a number of tourism consultancy projects in the private sector.

Eric Laws, PhD, MPhil, MA, is Adjunct Professor of Tourism Services at James Cook University, Cairns. His research interests are tourism service quality management, destination management, structural relations in the tourism industry, and tourism crisis management. Dr. Laws has published 15 books and many journal and conference papers on these topics.

Bruce Prideaux, PhD, MEc, BA, BEc (Soc Sc), is the Chair of Marketing and Tourism Management at the Cairns campus of James Cook University. His latest publications include books titled Managing Tourism and Hospitality Services: Theory and International Practice (co-edited with Gianna Moscardo and Eric Laws) and Crisis Management in Tourism (co-edited with Eric Laws and Kaye Chon). More recently he has initiated two major long term studies of marine and rainforest tourism in North Queensland funded by the Australian Federal Government's Marine and Tropical Science Research Fund. His research unit currently has five full time researchers.

Table Of Contents:

Part 1
Introduction: Tourism Crisis and Marketing Recovery Strategies (Noel Scott, Eric Laws, and Bruce Prideaux)
Stealth Risks and Catastrophic Risks: On Risk Perception and Crisis Recovery Strategies (Pedro Moreira)
Mediating the Effects of Natural Disasters on Travel Intention (Xinran Lehto, Alecia C. Douglas, and Jungkun Park)
Tourism Crisis Management and Organizational Learning: The Role of Reflection in Developing Effective DMO Crisis Strategies (Deborah Blackman and Brent W. Ritchie)
The Role of Market Orientation in Managing Crises During the Post-Crisis Phase (David Mart ­n-Consuegra, gueda Esteban, and Arturo Molina)
A Cautionary Tale of a Resort Destination's Self-Inflicted Crisis (Steven Pike)
Communicating Tourism Crises Through Destination Websites (Serena Volo)
London Tourism: A Post-Disaster' Marketing Response (Adele Ladkin, Alan Fyall, John Fletcher, and Richard Shipway)
Understanding the Potential Impact on the Image of Canada as a Weekend Travel Destination as a Result of Western Hemisphere Travel Initiative Passport Requirements (Wayne W. Smith, Barbara A. Carmichael, and Nicole M. Batovsky)
Branding Post Conflict Destinations: Recreating Montenegro After the Disintegration of Yugoslavia (Andriela Vitic and Greg Ringer)
Tourism Market Recovery in the Maldives After the 2004 Indian Ocean Tsunami (Jack C. Carlsen and Michael Hughes)
Market Segmentation in Time of Crisis: A Case Study of the MICE Sector in Thailand (Kom Campiranon and Charles Arcodia)
Post Crisis Recovery: The Case of After Cyclone Larry (Bruce Prideaux, Alexandra Coghlan, and Fay Falco-Mammone)
The Heart RecoveryMarketing Campaign: Destination Recovery After a Major Bushfire in Australia's National Capital (E. Kate Armstrong and Brent W. Ritchie)
Crisis Management: A Case Study from the Greek Passenger Shipping Industry (Outi Niininen and Maria Gatsou)
Part 2
Crisis Management Planning to Restore Tourism After Disasters: A Case Study from Taiwan (Yu-Chin Huang, Yung-Ping Tseng, and James F. Petrick)
Repositioning a Tourism Destination: The Case of New Orleans After Hurricane Katrina (Harsha E. Chacko and Marianne Hawkins Marcell)
Backpacking Your Way into Crisis: An Exploratory Study into Perceived Risk and Tourist Behaviour Amongst Young People (Philippa Hunter-Jones, Alice Jeffs, and Denis Smith)
Crisis Management in Tourism: Preparing for Recovery (Christof Pforr and Peter J. Hosie)
Developing a Research Agenda for Tourism Crisis Management, Market Recovery and Communications (Jack C. Carlsen and Janne J. Liburd)
Index
Reference Notes Included

Special Features:

Safety and Security in Tourism

What People Are Saying

A FIRST-RATE JOB in reminding us that each crisis or disaster is truly unique and that traditional (almost certainly linear and sequential) modes of action and planning are sadly just not up to the task of mapping and managing recovery marketing strategies. Of particular note is the systems approach together with complexity and chaos theory; and the importance of information flows and social networks leading to cooperation, alliances and sharing. This in itself represents a most promising future research direction. . . . DESERVES TO BE READ BY A WIDE RANGE OF TOURISM PROFESSIONALS AND NOT JUST ACADEMICS. Above all it makes the reader think and challenges us to work hard to achieve workable, pragmatic, and sensible recovery strategies, and that cannot be a bad thing. (Gary Paul Akehurst PhD, Adjunct Professor, RSM Erasmus University, Rotterdam, The Netherlands; Emeritus Professor of Marketing of the University of Wales; Editor of The Service Industries Journal (published by Routledge, Taylor & Francis))