Make sure you know how to respond after a natural catastrophe, act of terrorism, or the destruction of infrastructure
Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market to recover from the destruction of business. Safety and Security in Tourism: Recovery Marketing after Crises fills this gap by comprehensively examining how to rebuild the market for a tourism service or destination after a catastrophe. This important book presents leading experts from around the world providing useful instruction on effective ways to plan for future crisis response and strategies for recovering business.
A crisis can come from several types of destructive occurrences, from natural physical destruction of important infrastructure to acts of terrorism. Because of the broad range of potential problems, there is no single strategy for which to deal with crises. Safety and Security in Tourism: Recovery Marketing after Crises explores a wide range of catastrophes, from Hurricane Katrina to tsunamis to war, taking a detailed look at management and administrative strategies which can help stimulate tourism recovery. This book explores stealth and catastrophic risks, risk perceptions, mediating the effects of natural disasters on travel intention, and various marketing strategies designed to bring customers back. This volume may become one of the most crucial resources in a tourism professional's library. The book is extensively referenced and includes several tables andfigures to clearly explain data.
Other topics in Safety and Security in Tourism: Recovery Marketing after Crises include:
• Risk perception and crisis recovery strategies
• Benchmarking of recovery marketing efforts
• Development of new theoretical insights
• Research into effects of different marketing channels
• Price adjustments to reestablish a market
• Public relations techniques to restore confidence
• Redefining target markets in the wake of a crisis
• Policy decisions to enhance service styles or product quality during recovery
• Cooperation between organizations or destinations
Safety and Security in Tourism: Recovery Marketing after Crises is essential reading for tourism researchers, tourism educators, tourism industry managers, and tourism industry administrators
About The Author:Noel Scott, PhD, MBus, MBA (Dist.), BSc (Hons) Grad Cert Higher Ed, is a lecturer at the School of Tourism, The University of Queensland, Australia. His research interests involve strategic management and marketing. Within this area he has conducted research into organizational structure of tourism in Australia, the dynamics of new types of tourism products and new product development, planning and management of tourism organizations and destinations, as well as extensive market research and tourism visitors. Dr. Scott has also worked as a consultant on a number of tourism consultancy projects in the private sector.
Table Of Contents:Part 1
A FIRST-RATE JOB in reminding us that each crisis or disaster is truly unique and that traditional (almost certainly linear and sequential) modes of action and planning are sadly just not up to the task of mapping and managing recovery marketing strategies. Of particular note is the systems approach together with complexity and chaos theory; and the importance of information flows and social networks leading to cooperation, alliances and sharing. This in itself represents a most promising future research direction. . . . DESERVES TO BE READ BY A WIDE RANGE OF TOURISM PROFESSIONALS AND NOT JUST ACADEMICS. Above all it makes the reader think and challenges us to work hard to achieve workable, pragmatic, and sensible recovery strategies, and that cannot be a bad thing. (Gary Paul Akehurst PhD, Adjunct Professor, RSM Erasmus University, Rotterdam, The Netherlands; Emeritus Professor of Marketing of the University of Wales; Editor of The Service Industries Journal (published by Routledge, Taylor & Francis))
|Book:||Safety And Security In Tourism: Recovery Marketing After Crises|
|Author:||Bruce Prideaux(Editor) Eric Laws(Editor) Noel Scott(Editor)|
|Publisher:||Taylor & Francis, Inc.|
|Number of Pages:||282|
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