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Reverse Innovation: Create Far From Home, Win Everywhere

Reverse Innovation: Create Far From Home, Win Everywhere

(Hardbound )
by Vijay Govindarajan   Chris Trimble   Indra K. Nooyi  
Language: English
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Book Summary of Reverse Innovation: Create Far From Home...

(Hardbound )

What’s the single, powerful, practical idea (SPPI)? The pioneers of reverse innovation show how it is done Description: The popular HBR article “How GE is Disrupting Itself” by GE’s CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE’s new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around the world. But as growth accelerates in emerging markets and slows in developed ones, GE is also now doing the reverse: developing products in countries like China and India, and then distributing them globally. As the tip of the multinationals iceberg, GE shows that successful global companies will have to do both. But succeeding at reverse innovation requires a different model than the one used in home markets. This book picks up where the ground-breaking HBR article leaves off, and goes beyond describing the reverse innovation phenomenon to showing how to do it. Through eight detailed case studies - PepsiCo, Procter and Gamble, EMC, Deere & Company, Logitech, Harman International , PIH/PACT, and, of course, GE - authors Govindarajan and Trimble explain how to succeed on the ground with reverse innovation, showing how these companies use a different management model than the one they use in their home markets. This book explains the new model these companies use – the Local Growth Team – and how it works, and offers a “Reverse Innovation Toolkit” providing readers with a step-by-step action plan for developing and implementing their own reverse innovation strategies. With a Foreword by Indra Nooyi, CEO of PepsiCO. About the Author: Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the founding director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College. He was formerly the professor in residence and chief innovation consultant at GE. Chris Trimble is on the faculty of Tuck and consults to GE. They are the co-authors of The Other Side of Innovation and Ten Rules for Strategic Innovators. Audience: For executives in charge of global strategy and innovation in American and European multinationals, as well as MNC country managers in emerging market countries. Managers of local companies in emerging markets. Features for readers: - Six in-depth case examples of companies who are successfully finding profitable growth by developing products in emerging markets such as China and India and then, in turn, finding new markets for them in the developed countries. - Explains the different management model that these companies are using to succeed first in local markets and then take them global. - Offers a Reverse Innovation Toolkit, with a step-by-step methodology to develop and execute reverse innovation strategies. Readers will learn: How reverse innovation works - the management models, mindsets, and processes required to execute it successfully

 

Details Of Book : Reverse Innovation: Create Far From Home...

Book: Reverse Innovation: Create Far From Home, Win Everywhere
Author:      
ISBN: 1422157644
ISBN-13: 9781422157640
Binding: Hardbound
Publishing Date: 2012-04-10
Publisher: Harvard Business Review Press
Number of Pages: 256
Language: English
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