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Retail Merchandising

Retail Merchandising

(Paperback)
by Swapna Pradhan  
Language: English
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Book Summary of Retail Merchandising

(Paperback)

The book would appeal to executives, and both PG and UG level students the organization of topics is alright the topics provide the right depth and breadth in coverage. Prof. Mamta Mohan, Programme Director (MBA-Retail),Amity Business School,Noida




The book is simple and comprehensible written in simple language, it is easy tounderstand Tesco example is quite interesting the book would appeal to the beginners in retailing and diploma students Ms. Surabhi Jain, Associate Trainer & Programme Leader,Indian Reatil School, New Delhi






This book aims at giving the basic knowledge of buying and merchandising function to the students of retailing management. It has been written in a simple manner to aid easy comprehension of the underlying theory and concepts. It provides a good foundation in the subject,keeping in view the industry practices in India.
Key Features:

Comprehensive coverage of all aspects of retail merchandising.

Snapshots in the chapters highlighting the major and specific areas pertaining to the subject

Useful insights into industry practices


No competing title as of now from an Indian author.

Buying and Merchandising is an important input in all courses in retailing management
About the Author:

Swapna Pradhan
Welingkar Institute of Management Development and Research, Mumbai where she teaches PG students of MBA and Retailing. Ms Pradhan has more than five years of teaching experience; and eight years of experience in retailing and merchandising including stints at Pantaloon Retail (India) Limited and Mayfair Knitting Industries Limited (Zodiac).
Table of Content:


Chapter 1 Introduction to Retail Merchandising


Chapter 2 The buying function in Retail


Chapter 3 Buying for different types of stores


Chapter 4 Preparing to make buying decisions


Chapter 5 Determining what to buy


Chapter 6 Planning assortments


Chapter 7 Souring of merchandise


Chapter 8 Category management


Chapter 9 Pricing


Chapter 10 The creation of private labels


Chapter 11 Evaluating merchandise and vendor performance


Chapter 12 Buying and merchandising-Apparel industry insights, Book and music industry insights,Fashion industry insights

 

Details Of Book : Retail Merchandising

Book: Retail Merchandising
Author:  
ISBN: 0070144974
ISBN-13: 9780070144972
Binding: Paperback
Publishing Date: 2009-07
Publisher: Tata McGraw Hill Education
Number of Pages: 236
Language: English
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