The book would appeal to executives, and both PG and UG level students the organization of topics is alright the topics provide the right depth and breadth in coverage. Prof. Mamta Mohan, Programme Director (MBA-Retail),Amity Business School,Noida
The book is simple and comprehensible written in simple language, it is easy tounderstand Tesco example is quite interesting the book would appeal to the beginners in retailing and diploma students Ms. Surabhi Jain, Associate Trainer & Programme Leader,Indian Reatil School, New Delhi
This book aims at giving the basic knowledge of buying and merchandising function to the students of retailing management. It has been written in a simple manner to aid easy comprehension of the underlying theory and concepts. It provides a good foundation in the subject,keeping in view the industry practices in India.
Comprehensive coverage of all aspects of retail merchandising.
Snapshots in the chapters highlighting the major and specific areas pertaining to the subject
Useful insights into industry practices
No competing title as of now from an Indian author.
Buying and Merchandising is an important input in all courses in retailing management
About the Author:
Welingkar Institute of Management Development and Research, Mumbai where she teaches PG students of MBA and Retailing. Ms Pradhan has more than five years of teaching experience; and eight years of experience in retailing and merchandising including stints at Pantaloon Retail (India) Limited and Mayfair Knitting Industries Limited (Zodiac).
Table of Content:
Chapter 1 Introduction to Retail Merchandising
Chapter 2 The buying function in Retail
Chapter 3 Buying for different types of stores
Chapter 4 Preparing to make buying decisions
Chapter 5 Determining what to buy
Chapter 6 Planning assortments
Chapter 7 Souring of merchandise
Chapter 8 Category management
Chapter 9 Pricing
Chapter 10 The creation of private labels
Chapter 11 Evaluating merchandise and vendor performance
Chapter 12 Buying and merchandising-Apparel industry insights, Book and music industry insights,Fashion industry insights
|Publisher:||Tata McGraw Hill Education|
|Number of Pages:||236|
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