0  items | Rs 0
Private Label Strategy How to Meet the Store Brand Challenge

Private Label Strategy How to Meet the Store Brand Challenge

(Hardbound )
by Nirmalya Kumar   Jan-Benedict   E.M. Steenkamp  
Language: English
Out Of Stock (Out Of Stock) See Details
We accept payment by:
Credit Cards
Cash Cards
Debit Cards
Net Banking
Price:   Rs.2176
Our Price   Rs. 2176
(Prices are inclusive of all taxes)
Private Label Strategy How to Meet the Store Brand Challenge
(Notify me when it is in stock?)
Click 'Like' and get an additional Rs 5 discount!  
 

Book Summary of Private Label Strategy How to Meet the S...

(Hardbound )

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In "Private Label Strategy: How to Meet the Store Brand Challenge," Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, "Private Label Strategy" enables managers to navigate profitably in this radically altered landscape.


 

Details Of Book : Private Label Strategy How to Meet the S...

Book: Private Label Strategy How to Meet the Store Brand Challenge
Author:      
ISBN: 1422101673
ISBN-13: 9781422101674
Binding: Hardbound
Publishing Date: 2007-02-01
Publisher: Harvard Business Review Press
Language: English
Please Note -

* We sell only NEW book and do NOT sell old or used books.
* The book images and summary displayed may be of a different edition or binding of the same title.
* Book reviews are not added by BookAdda.
* Price can change due to reprinting, price change by publisher / distributor.

BookAdda (www.bookadda.com) is a premier online book store in selling books online across India at the most competitive prices. BookAdda sells fiction, business, non fiction, literature, AIEEE, medical, engineering, computer book, etc. The books are delivered across India FREE of cost.

Popular Reads

View All

Best Seller Books

View All