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Private Label Strategy: How to Meet the Store Brand Challenge

Private Label Strategy: How to Meet the Store Brand Challenge

Hardcover
by Nirmalya Kumar   Jan-Benedict E. M. Steenkamp  
Language: English
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Book Summary of Private Label Strategy: How to Meet the ...

Hardcover

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Details Of Book : Private Label Strategy: How to Meet the ...

Book: Private Label Strategy: How to Meet the Store Brand Challenge
Author:    
ISBN: 1422101673
ISBN-13: 9781422101674
Binding: Hardcover
Publishing Date: 2007-02-01
Publisher: Harvard Business School Press
Language: English
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