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Positive Linking

Positive Linking

(Paperback)
by Paul Ormerod  
Language: English
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Positive Linking
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Book Summary of Positive Linking

(Paperback)

About the Book: Positive Linking


A groundbreaking and accessible work of economics, linking nudge and network theory for the first time.

According to Paul Ormerod, author of the bestselling Butterfly Economics and Why Most Things Fail, the mechanistic viewpoint of conventional economics is drastically limited - because it cannot comprehend the vital nature of networks. As our societies become ever more dynamic and intertwined, network effects on every level are increasingly profound. 'Nudge theory' is popular, but only part of the answer.

To grapple successfully with the current financial crisis, businesses and politicians need to grasp the perils and possibilities of Positive Linking. Our social and economic worlds have been revolutionised by a massive increase in our awareness of the choices, decisions, behaviours and opinions of other people. For the first time in human history, more than half of us live in cities, and this, combined with the Internet, has transformed communications.

Network effects - the fact that a person can and often does decide to change his or her behaviour simply on the basis of copying what others do - pervade the modern world. As Ormerod shows, network effects make conventional approaches to policy, whether in the public or corporate sectors, much more likely to fail. But they open up the possibility of truly 'Positive Linking' - of more subtle, effective and successful policies, ones which harness our knowledge of network effects and how they work in practice.


About the Author: Paul Ormerod


Paul Ormerod is the author of The Death of Economics, Butterfly Economics and Why Most Things Fail. He studied economics at Cambridge and his career has spanned the academic and practical business worlds, including working at the Economist and as a director of the Henley Centre for Forecasting. He is a Fellow of the British Academy of Social Science and has been awarded a DSchonoris causafor his contribution to economics by the University of Durham.


 

Details Of Book : Positive Linking

Book: Positive Linking
Author:  
ISBN: 0571279201
ISBN-13: 9780571279203
Binding: Paperback
Publishing Date: 2012-07-01
Publisher: Faber and Faber
Number of Pages: 320
Language: English
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