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Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to: · Build your credibility · Adapt your pitch to your audience · Win your listeners' minds and hearts · Overcome resistance to your proposals · Leverage the forces that move people to embrace new ideas
| Book: | Persuading People (Pocket Mentor) |
| Author: | Harvard Business Review Press |
| ISBN: | 1422122735 |
| ISBN-13: | 9781422122730 |
| Binding: | Paperback |
| Publishing Date: | 2008-03-04 |
| Publisher: | Harvard Business Review Press |
| Language: | English |
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