Within firms, large and small, thinking about strategy has undergone profound change in the last decade. The way decision-makers come to understand why some firms compete successfully and other fail, and the role managers play in each firm's fate, is today very different from how it was done ten years ago. New Directions in Corporate Strategy provides an accessible introduction to the approaches which have made the greatest contribution to the new directions in strategic thinking. It provides managers with a robust foundation for tackling challenges as diverse as
€ seizing opportunities presented by competition policy € building and deploying the firm's knowledge base € developing the competitive advantages of the brand € creating information technology resources and extracting the maximum advantage
Garry Twite, Senior Lecturer in Finance at the Australian Graduate School of Management UNSW, and Michael O'Keeffe, National Business Manager - Produce, of Franklins Limited, worked with Rabobank Australia Limited to assemble a team of experts on corporate strategy to provide this succinct introduction. They include Professor Fred Hilmer, Professor Ian Marsh, and Professor Grahame Dowling from AGSM, Professor David Wilson from Pennsylvania State University and Professor Peter Roberts from Carnegie Mellon.
|Book:||New Directions in Corporate Strategy|
|Author:||Garry Twite(Editor) Michael O'keeffe(Editor)|
|Publisher:||Allen & Unwin|
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