Moonpie: Biography Of An Out-Of-This-World Snack

"A self-described MoonPie addict, Magee shares MoonPie memories and takes readers back in time on the production line."--Charlotte Observer

"Magee has brought to life a cultural icon: the chocolate-covered marshmallow and graham cracker sandwich confection. . . . Essential reading."--Library Journal

"Magee brings to the popular pies the same blend of mystique and marketing, of consumers and company, that has characterized his books about other American icons."--Chattanooga Free Press

"As whimsical as a banana MoonPie . . . a very sweet tribute to a sweet treat."--Southern Food & Beverage Museum Newsletter

"How two cookies and some marshmallow went from portable miner's snack to Southern icon is a story of perseverance, luck, economics, loyalty, and a remarkably simple business plan."--Memphis Flyer

"A look at the business inside of a business--in a style that's a bit different."--Oxford (Mississippi) Eagle

Featured on the Food Network and selected as a recommended nonfiction read by the Atlanta Constitution

In the ninety years since the Chattanooga Bakery began producing MoonPies, the snack grew from a regional treat, to a southern snack staple, to a worldwide phenomenon. With the company now making a million MoonPies a day, David Magee estimates that some three billion have been consumed since 1917. Filled with reverence--and anecdotes by aficionados from across the South--MoonPie is a whimsical story of what began as a portable food for Kentucky and Tennessee coal miners and became a favorite product of Sam Walton.The story of the South's most revered snack "A self-described MoonPie addict, Magee shares MoonPie memories and takes readers back in time on the production line."--Charlotte Observer "Magee has brought to life a cultural icon: the chocolate-covered marshmallow and graham cracker sandwich confection. . . . Essential reading."--Library Journal "Magee brings to the popular pies the same blend of mystique and marketing, of consumers and company, that has characterized his books about other American icons."--Chattanooga Free Press "As whimsical as a banana MoonPie . . . a very sweet tribute to a sweet treat."--Southern Food & Beverage Museum Newsletter "How two cookies and some marshmallow went from portable miner's snack to Southern icon is a story of perseverance, luck, economics, loyalty, and a remarkably simple business plan."--Memphis Flyer "A look at the business inside of a business--in a style that's a bit different."--Oxford (Mississippi) Eagle Featured on the Food Network and selected as a recommended nonfiction read by the Atlanta Constitution In the ninety years since the Chattanooga Bakery began producing MoonPies, the snack grew from a regional treat, to a southern snack staple, to a worldwide phenomenon. With the company now making a million MoonPies a day, David Magee estimates that some three billion have been consumed since 1917. Filled with reverence--and anecdotes by aficionados from across the South--MoonPie is a whimsical story of what began as a portable food for Kentucky and Tennessee coal miners and became a favorite product of Sam Walton.