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Marketing Research the Right Way (Harvard Business Review Paperback Series)

Marketing Research the Right Way (Harvard Business Review Paperback Series)

(Paperback)
by Harvard Business Review  
Language: English
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Book Summary of Marketing Research the Right Way (Harvar...

(Paperback)

In this collection of articles from "Harvard Business Review", experts in the field provide the reader with a comprehensive protocol for research, and perform studies that are useful for new product development and as guidelines for test marketing.

 

Details Of Book : Marketing Research the Right Way (Harvar...

Book: Marketing Research the Right Way (Harvard Business Review Paperback Series)
Author:  
ISBN: 0875842763
ISBN-13: 9780875842769
Binding: Paperback
Publishing Date: 1991-09
Publisher: Harvard Business Review Press
Number of Pages: 150
Language: English
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