0  items | Rs 0
Marketing Metaphoria What Deep Metaphors Reveal About the Minds of Consumers

Marketing Metaphoria What Deep Metaphors Reveal About the Minds of Consumers

(Hardbound )
by Gerald Zaltman   Lindsay Zaltman  
Language: English
Imported Edition. (Dispatched in 10-14 days.) See Details
We accept payment by:
Credit Cards
Cash Cards
Debit Cards
Net Banking
Price:   Rs.1938
Our Price   Rs. 1613
Discount   Rs.325 (17% Off)
(Prices are inclusive of all taxes)
 
Click 'Like' and get an additional Rs 5 discount!  
 

Books Similar to : Marketing Metaphoria What Deep Metaphors...

Book Summary of Marketing Metaphoria What Deep Metaphors...

(Hardbound )

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. "Marketing Metaphoria" is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success.
"Marketing Metaphoria" reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do.
Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the world's most successful companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. "Marketing Metaphoria" should convince you that everything consumers think and do is influenced at unconscious levels--and it will give you access to those deeper levels of thinking.


 

Details Of Book : Marketing Metaphoria What Deep Metaphors...

Book: Marketing Metaphoria What Deep Metaphors Reveal About the Minds of Consumers
Author:    
ISBN: 1422121151
ISBN-13: 9781422121153
Binding: Hardbound
Publishing Date: 2008-04-01
Publisher: Harvard Business Review Press
Language: English
Please Note -

* We sell only NEW book and do NOT sell old or used books.
* The book images and summary displayed may be of a different edition or binding of the same title.
* Book reviews are not added by BookAdda.
* Price can change due to reprinting, price change by publisher / distributor.

BookAdda (www.bookadda.com) is a premier online book store in selling books online across India at the most competitive prices. BookAdda sells fiction, business, non fiction, literature, AIEEE, medical, engineering, computer book, etc. The books are delivered across India FREE of cost.

Popular Reads

View All

Best Seller Books

View All