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Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.
| Book: | Marketing for Hospitality and Tourism |
| Author: | Philip Kotler John Bowen James Makens James C. Makens |
| ISBN: | 0133956253 |
| ISBN-13: | 9780133956252 |
| Binding: | Hardbound |
| Publishing Date: | 1995-12 |
| Publisher: | Prentice Hall College Div |
| Number of Pages: | 704 |
| Language: | English |
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