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The text places the management of tourism in a structured framework, ordered around four principal themes:
- Managing the Tourism System
- Managing Tourism Businesses
- Managing Tourism in its Environment
- Contemporary Issues in Tourism Management
Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.
| Book: | The Management Of Tourism |
| Author: | Lesley Pender Richard Sharpley |
| ISBN: | 0761940227 |
| ISBN-13: | 9780761940227 |
| Binding: | Paperback |
| Publishing Date: | 2004-12-08 |
| Publisher: | Sage Publications Ltd |
| Number of Pages: | 384 |
| Language: | English |
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