What's the Single, Powerful, Practical Idea (SPPI)? Innovation doesn't need to be so mysterious. Description: Cracking Innovation's Black Box will demonstrate--through rich client case studies and Scott's own experience--that innovation is within anyone's grasp. The book will be written in an accessible tone, with a focus on simple to understand, short 600-900 word stories. Source material will include disguised global client case studies, first-person accounts from Innosight's own growth efforts (both internal and external), personal stories, and publicly available case studies. While The Innovator's DNA by Dyer and Gregersen--who interviewed successful innovators and entrepreneurs for their book-- presents a research-based look at the 5 discovery skills that innovators employ, Scott's book will examine current innovation literature, describe case studies from the clients he's worked with, and explain his own innovation techniques, with the goal of inspiring readers to see innovation differently--and demystify it, so that it can become a more accessible part of their everyday life. It will be distinguished by Scott's accessible writing style and his wealth of examples. Table of Contents/Outline: The book will start with three longer chapters followed by five sections that contain a range of bite-sized morsels. Introduction: Why me, why this book. Explains Scott's history with innovation over the past decade, and his basic belief that we're on the cusp of a revolution. Chapter 1: Innovation defined. Talks about a simple definition of innovation, describes different types of innovation, and innovation's vital role in personal and professional growth. Chapter 2: The innovation imperative. Why innovation has never been more important. For companies this ought to be obvious. There is an obvious echo effect for individuals-- it's hard to have a career mastering a task. Further, innovation can be the ticket to personal reinvention, breaking out of destructive behaviors, and so on. Chapter 3: Core beliefs. A quick summary of the key lessons I have gleaned from the academic literature and our field work Applied Section 1: Identifying Opportunities · Who's the boss? (P&G) · Why not? (Charlie and refrigerators in India) · Dressing room hell lessons for innovators (Jeans) · A ready maid opportunity (Filipino maid remittance market) · Spotting early inflection points (Post Office) Applied Section 2: Formulating Ideas Audience: The target consumer of this product is a: (new manager, experienced manager, established leader / guide me, inspire me) New and experienced managers. And those who want to be inspired. Targeted functional area(s) include: Anyone in charge of innovation initiatives. What specific problem does this product address? What is the "job" that needs to get done? This book will help readers get a grasp of what innovation is, why it's more crucial than ever and how you can change the way you think creatively. How will this product get the "job" done? With case studies and on-the-ground details Distinctive content features and /or benefits to readers: Accessible, fresh approach to demystifying innovation.
|Book:||The Little Black Book of Innovation: How It Works, How to Do It|
|Author:||Scott D. Anthony|
|Publisher:||Harvard Business Review Press|
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