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About the Book: Jugaad Innovation: A Frugal and Flexible Approach to Innovation for The 21st Century
To survive market volatility and have an edge against competition, businesses are increasingly turning to mantras that guide them towards frugal, flexible and breakthrough growth. In their new book, Jugaad Innovation, authors Navi Radjou, Jaideep Prabhu and Simone Ahuja explore the strategy of jugaad, meaning an innovative fix, which has been appropriated in different regions under different terms. How have leading international firms been successfully using jugaad strategies to navigate growth, and what can we learn from its bottom-up approach? How can this be used to deal with larger issues such as healthcare and energy?
About the Authors: Navi Radjou, Jaideep Prabhu, Simone Ahuja
Navi Radjou is the Executive Director of the Centre for India & Global Business at the Judge Business School at the University of Cambridge. He is a strategy consultant to leading organizations worldwide, and has published a 10 part report series titled India: The Innovation Giant (Re) Awakens.
Jaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business and Enterprise and Director of the Centre for India & Global Business at the University of Cambridge. He has consulted with or taught executives from top tier companies around the world.
Simone Ahuja is the Founder and Principal of Blood Orange Media, a vertically integrated media company based in Minneapolis, USA.
The Buzz
" Jugaad Innovation is the most comprehensive book yet to appear on the subject." - The Economist
"This book is a must read for the corporate sector and entrepreneurs alike." - Kishore Biyani, CEO, Future Group
"A provocative and entertaining read for 21st century business leaders." - Carlos Ghosn, CEO, Renault-Nissan
"It is an excellent guide for innovative Indian entrepreneurs, and truly provides an international validation for many Indian corporate leaders to embrace indigenous solutions." - Dr Rana Kapoor, Founder, Managing Director & CEO, YES BANK
"Need a new roadmap? Fresh inspiration? Accessible tools? It's all in this remarkable book, Jugaad Innovation. Get a copy for yourself and every member of your team today." - Kevin Roberts, CEO worldwide, Saatchi & Saatchi; and bestselling author of LoveMarks
" Jugaad Innovation throws cold water in the faces of CEOs, reminding them of the immense power of grassroots, do-it-yourself, cheap, quick, and simple innovation." - George F Colony, CEO, Forrester Research
"By formalizing the 'jugaad' approach to solving problems speedily and frugally, the authors have conceptualised a platform on which future innovation can develop." - R Gopalakrishnan, Director, Tata Sons Ltd, India
| Book: | Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century |
| Author: | Navi Radjou Jaideep Prabhu Simone Ahuja |
| ISBN: | 818400205X |
| ISBN-13: | 9788184002058 |
| Binding: | Hardbound |
| Publishing Date: | 2012-06-01 |
| Publisher: | Random Business / Random House India |
| Number of Pages: | 336 |
| Language: | English |
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