The book has been written keeping in mind the MBA students and is designed to provide a lucid treatment of the theory and practice of international business, in the Indian context. The revision is done with the objective of making the coverage complete and up-to-date. Consequently, this edition includes five new chapters, newer cases and examples, ideas and concepts in international business. Many topics have been rewritten to enhance lucidity. The new edition puts more emphasis the importance of "culture"and the maturing of the globalization of Indian business.
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|Publisher:||Tata McGraw Hill Education|
|Number of Pages:||700|
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