No matter how big a franchised network is now, it started with one outlet and the owner's unique vision. Even McDonalds and Burger King each had only one restaurant, and Holiday Inn and Hilton each had only one hotel.
If you have a successful business format, and your own unique vision, you could be the next big brand – provided you follow the rules of ethical franchising. If you already own, or are helping to manage, a sole business or a franchised network you will do thngs better when you lear from the experience of all those who have gone before you. This book will show you how to:
Decide if your business should and could be franchised.
Understand the franshisor/franchisee relationship.
Structure the business so it works for both francisor and franchisee.
Prove the concept with Pilot Operations.
Market your franchise and recruit franchisees.
Motivate franchiseesand monitor franchisee performance.
Buy an existing franchised network.
Become a Master Franchisee.
Prepare your network for sale.
Franchise your business internationally.
About The Author:
|Book:||How To Turn Business Into The Next Global Brand|
|Author:||Brian Duckett Paul Monghan|
|Publisher:||Rupa Publications India Pvt Ltd|
|Number of Pages:||276|
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