About the Book: History Lessons
Business lessons for today's manager from key events and great leaders in history.
An exciting cross-disciplinary book that will provide an engaging read for managers and executives.
A proven fact that many businesspeople are inspired by great names and events in history.
10 critical issues of modern-day business are examined through the lens of history.
Business books with an historical angle sell well-as proven by Alexander the Great's Art of Strategy, Shackleton's Way, Elizabeth I: CEO.
Pericles of Athens, Abraham Lincoln, Genghis Khan, Elizabeth I, Napoleon Bonaparte, Zhou Enlai, Winston S. Churchill, Lee Kwan Yew - some of the great leaders who changed the course of history. Their actions and thoughts, and the way in which they shaped history's great events, are an enduring and invaluable source of inspiration for today's manager or executive.
In this fascinating, cross-disciplinary book, Jonathan Gifford examines the behaviour of twenty-four great leaders in the context of eight critical leadership functions (Changing theMood, Boldness of Vision, Doing the Planning, Leading from the Front, Bringing People with you, Making Things Happen, Taking the Offensive, Creating Opportunities) and uses the lens of history to provide contemporary managers with new insights and perspectives into the very human art of leadership-and with potential solutions to the essentially familiar problems faced by the great leaders of history.
About the Author: Jonathan Gifford
Jonathan Gifford is a business author whose writing focuses on the human aspects of business, management and leadership and on the lessons that business can learn from history. Jonathan studied philosophy at the University of Kent at Canterbury and spent the early part of his career in advertising sales and management with various national newspapers, including the Guardian, the Sunday Express and the Mail on Sunday. He later moved into magazine publishing with BBC Magazines and was the launch publisher in 2000 of the award-winning BBC History Magazine. He is a partner in the online consultancy, Bluequest Media. He lives in Oxfordshire with his wife and children.
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