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About the Book: The Great A&P and the Struggle for Small Business in America
This is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat.
The "Great A&P and the Struggle for Small Business in America" is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history, the story of how George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer entrepreneur who led A&P through seven decades of rapid changes. Together, they built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost.
| Book: | The Great A&P and the Struggle for Small Business in America |
| Author: | Marc Levinson |
| ISBN: | 0809051435 |
| ISBN-13: | 9780809051434 |
| Binding: | Paperback |
| Publishing Date: | 2012-09-04 |
| Publisher: | Hill & Wang Inc |
| Number of Pages: | 384 |
| Language: | English |
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