Great by Choice

The Business Book of the Decade!

Keynote: A major new book by the author of the international best-seller, Good to Great, Jim Collins.

Key Features

• The outcome of years of research, Great by Choice is the major new book by best-selling author of Good to Great, Jim Collins
• Good to Great continues to be a world-wide best-seller ten years after first publication
• Great by Choice breaks completely new ground, particularly in its analysis of achieving excellence in times of uncertainty
• Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research buttressed by rigorous analysis and infused with engaging stories, Great By Choice enumerates the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times.
• Great by Choice is to be published ten years after the release of Collins last major research findings were published in Good to Great. Still an international bestseller with 4-million copies sold to date, Good to Great rewrote the rules about business and established principles and approaches that we have proved both influential and enduring.

About the Book: Great by Choice: Uncertainty, Chaos and Luck-Why Some Thrive Despite Them All

This is not simply a new book from Jim Collins; Great by Choice is based on nine years of research, buttressed by rigorous analysis and infused with engaging stories. This book is classic Collins: contrarian, data driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

Covers:

• Why do some companies thrive in uncertainty, even chaos, and others do not?
• Studies companies that rose to greatness-beating their industry indexes by a minimum of ten times over fifteen years-in environments characterized by big forces and rapid shifts that leaders could not predict or control.
• Enumerates the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.
• Challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts.
• Distinguishes itself from Collins's prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today.

Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice-based on nine years of research, buttressed by rigorous analysis and infused with engaging stories-Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

No mere sequel, Great by Choice distinguishes itself from Collins's prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today. With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness - beating their industry indexes by a minimum of ten times over fifteen years-in environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these "10X companies" to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.

New Finding:

The study results were full of provocative surprises. Such as:

• Best leaders were not more risk taking, more visionary, and more creative but also were more disciplined, more empirical, and more paranoid.
• Innovation by itself turns out not to be the trump card in a chaotic and uncertain world; more important is the ability to scale innovation, to blend creativity with discipline.
• Following the belief that leading in a "fast world" always requires "fast decisions" and "fast action" is a good way to get killed.
• The great companies changed less in reaction to a radically changing world than the comparison companies.
• Lastly, present their most provocative and original analysis: defining, quantifying, and studying the role of luck. It breaks completely new ground, particularly in its analysis of achieving excellence in times of uncertainty

The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include 10Xers, the 20 Mile March, Fire Bullets then Cannonballs, Leading above the Death Line, Zoom Out, Then Zoom In, and SMaC recipe.

Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck. The great companies and the leaders who built them were not luckier than the comparisons, but they did get a higher Return on Luck. This book is classic Collins: contrarian, data driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

About the Authors: Jim Collins, Morten T Hansen

Jim Collins is author or coauthor of six books, including the bestsellers Good to Great, Built to Last, and How the Mighty Fall, which have sold more than 10 million copies worldwide. Jim began his research and teaching career on the faculty at Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. He now operates a management laboratory in Boulder, Colorado, where he conducts research, teaches, and consults with executives from the corporate and social sectors.

Morten T. Hansen is a management professor at the University of California, Berkeley, (School of Information) and at INSEAD. Formerly a professor at Harvard Business School, Morten holds a PhD from Stanford Graduate School of Business, where he was a Fulbright scholar. He is the author of Collaboration and the winner of the Administrative Science Quarterly Award for exceptional contributions to the field of organization studies. Previously a manager with the Boston Consulting Group, Morten consults and gives talks for companies worldwide.