Packed with inspiring tips, ideas, and descriptions to aid the writing process, this is the reference you want when the pressure's on and the deadline's looming
For those who struggle sometimes to write good, creative copy and who are familiar with panicking while sitting in front of a dictionary, a thesaurus, and a computer screen, this compendium is the answer. Writers will find a wealth of help and information, including spelling and grammar advice; a rhyming dictionary; suggested euphemisms; UK vs. U. S. English; common word confusions; lists of idioms, cliches, metaphors, and similes; and advice on how to brainstorm, how to write innovative copy, and how to think creatively. This guide is fully updated to cover copywriting skills for a whole range of media, and its easy-to-read layout will assist copywriters in quickly finding appropriate help
About The Author:
J. Jonathan Gabay is the founder of Brand Forensics. During three decades in advertising and marketing he has held several creative directorships as well as head of copy positions at leading advertising agencies.
|Book:||Gabay's Copywriting Compendium|
|Author:||J. Jonathan Gabay|
|Publisher:||Hodder & Stoughton, Ltd.|
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