"This exciting, all new edition of Introductionto Business, 4e introduces students to core business concepts and how they center around a company�s business plan. This texts� applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises
and projects to help them gain a full
understanding of how and why to develop a business plan. Each text is packaged with a �Business Plan Booklet� and CD-ROM, which
are tied to end-of-part features, allowing
students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork,Technology, and Communication.
Features:* Focus on Decision-Making and BusinessPlans* Every chapter introduces a specific firm that must make specific decisionspertaining to topics covered in the chapter.* includes coverage on hot new business topics such as e-commerce;entrepreneurship in establishing andcontinuing a business and much more* At the end of each chapter, the �In-TextStudy Guide� serves as a study guide
About The Author:Jeff Madura, Florida Atlantic University
Table Of Contents:* Part I: Business Environment1. Planning a Business.2. Business Ethics and Social Responsibility3. Assessing Economic Conditions4. Assessing Global Conditions* Part II: Business Environment5. Selecting a Form of Business Ownership6. Entrepreneurship and Business Planning* Part III: Management7. Managing Effectively8. Organizational Structure.9. Improving Productivity and QualityPart IV: Managing Employees10. Motivating Employees.11. Hiring, Training, and EvaluatingEmployees* Part V: Marketing12. Creating and Pricing Products13. Distributing Products14. Promoting Products* Part VI: Financial Management15. Accounting and Financial Analysis16. Financing and Managing Risk17. Expanding the Business
|Book:||Fundamentals of Business|
|Number of Pages:||692|
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