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Focus: The Future Of Your Company Depends On It

Focus: The Future Of Your Company Depends On It

(Paperback)
by Al Ries  
Language: English
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Focus: The Future Of Your Company Depends On It
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Book Summary of Focus: The Future Of Your Company Depend...

(Paperback)

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

 

Details Of Book : Focus: The Future Of Your Company Depend...

Book: Focus: The Future Of Your Company Depends On It
Author:  
ISBN: 0060799900
ISBN-13: 9780060799908
Binding: Paperback
Publishing Date: 2005-09-27
Publisher: Harper Paperbacks
Number of Pages: 320
Language: English
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