|
| Click 'Like' and get an additional Rs 5 discount! |
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
| Book: | Focus: The Future Of Your Company Depends On It |
| Author: | Al Ries |
| ISBN: | 0060799900 |
| ISBN-13: | 9780060799908 |
| Binding: | Paperback |
| Publishing Date: | 2005-09-27 |
| Publisher: | Harper Paperbacks |
| Number of Pages: | 320 |
| Language: | English |
|
Please Note - * We sell only NEW book and do NOT sell old or used books. * The book images and summary displayed may be of a different edition or binding of the same title. * Book reviews are not added by BookAdda. * Price can change due to reprinting, price change by publisher / distributor. |
BookAdda (www.bookadda.com) is a premier online book store in selling books online across India at the most competitive prices. BookAdda sells fiction, business, non fiction, literature, AIEEE, medical, engineering, computer book, etc. The books are delivered across India FREE of cost. |
