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V Kumar has contributed to Essentials of Marketing Research[ With CDROM] as an author.V. Kumar was recently honored as one of the world's top five-ranked marketing scholars. He has taught and consulted for many Global Fortune 500 firms and universities, and has published award-winning articles in many scholarly journals and business publications, including the "Harvard Business Review" and the "Journal of Marketing," Kumar has co-authored textbooks on marketing research, including his recent "Customer Relationship Management: A Databased Approach," His current research focuses on brand management, word-of-mouth marketing, international diffusion models, and customer relationshi
| Book: | Essentials Of Marketing Research, 2nd Edition With Spss 17.0 |
| Author: | David A. Aaker George S. Day V. Kumar |
| ISBN: | 0470506326 |
| ISBN-13: | 9780470506325 |
| Binding: | Hardbound |
| Publishing Date: | 2009-06-01 |
| Publisher: | Wiley |
| Number of Pages: | 576 |
| Language: | English |
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