V Kumar has contributed to Essentials of Marketing Research[ With CDROM] as an author.V. Kumar was recently honored as one of the world's top five-ranked marketing scholars. He has taught and consulted for many Global Fortune 500 firms and universities, and has published award-winning articles in many scholarly journals and business publications, including the "Harvard Business Review" and the "Journal of Marketing," Kumar has co-authored textbooks on marketing research, including his recent "Customer Relationship Management: A Databased Approach," His current research focuses on brand management, word-of-mouth marketing, international diffusion models, and customer relationshi
|Book:||Essentials Of Marketing Research, 2nd Edition With Spss 17.0|
|Author:||David A. Aaker George S. Day V. Kumar|
|Number of Pages:||576|
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