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This fully updated paperback edition of "The Essential Brand Book" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.
| Book: | The Essential Brand Book: Over 100 Techniques To Increase Brand Value |
| Author: | Iain Ellwood |
| ISBN: | 0749438630 |
| ISBN-13: | 9780749438630 |
| Binding: | Paperback |
| Publishing Date: | 2002-12-28 |
| Publisher: | Kogan Page |
| Number of Pages: | 321 |
| Language: | English |
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