The author of the international bestseller The Art of the Start offers a new perspective on the art of influence. Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur, and in The Art of the Start he wrote the essential contemporary guide for starting any new enterprise. Now Kawasaki turns to the mystery of influence and offers a compelling new take on this key force that drives any successful business or personal interaction. Enchantment's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: ? How to Achieve Rapport, Credibility, and Trust ? How to Help People Enchant Themselves ? How to Overcome Resistance ? How to Enchant Your Employees...and Your Boss ? How to Resist Enchantment Anchored by his road-tested wisdom and inimitable wit, Enchantment is another classic from one of the most respected voices in business today.
|Book:||Enchantment: The Art of Changing Hearts, Minds, and Actions|
|Number of Pages:||211|
Please Note -
* We sell only NEW book and do NOT sell old or used books.
* The book images and summary displayed may be of a different edition or binding of the same title.
* Book reviews are not added by BookAdda.
* Price can change due to reprinting, price change by publisher / distributor.
BookAdda (www.bookadda.com) is a premier online book store in selling books online across India at the most competitive prices. BookAdda sells fiction, business, non fiction, literature, AIEEE, medical, engineering, computer book, etc. The books are delivered across India FREE of cost.