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Electronic Commerce Framework Technologi

Electronic Commerce Framework Technologi

(Paperback)
by Bhasker  
Language: English
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Electronic Commerce Framework Technologi
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Book Summary of Electronic Commerce Framework Technologi

(Paperback)

This book is essentially for students pursuing MBA programs. It will also be very useful for the other specialized courses like diploma in electronic commerce or information technology etc. The following features make this book an indispensable text.
Key Features:

New chapter on "Marketing"in the Context of electronic commerce.

Updated chapters on Internet Advertising & Search Engines and Directory Services

Technology and Application oriented approach

Multi-tiered architectural framework in explaining e-commerce

Internet security issues and electronic payment concepts discussed

Indian orientation -Indian case studies on FABMART, SBI e-Rail, IIM Lucknow etc.
About the Author:

Bharat Bhasker
Professor in the information Technology and Systems at the Indian Institute of Management, Lucknow and former Dean of the same. He received his B.E. in Electronics & Communications Engineering from University of Roorkee; M.S. and Ph.D. in Computer Science from Virginia Polytechnic Institute and State University, USA. He has worked at Goddard Space Flight Center of NASA, MDL Information Systems and Sybase, USA, in leading research and research management positions
Table of Content:


Chapter 1. Introduction to Electronic Commerce


Chapter 2. Electronic Commerce: Business Models


Chapter 3. Electronic Data Interchange


Chapter 4. Electronic Commerce: Architectural Framework


Chapter 5. electronic Commerce: Network Infrastructure


Chapter 6. Electronic Commerce: Information Distribution and Messaging


Chapter 7. Electronic Commerce: Information Publishing Technology


Chapter 8. Electronic Commerce: Securing the Business on Internet


Chapter 9. Electronic Commerce: Securing Network Transaction


Chapter 10. Electronic Payment Systems


Chapter 11. Electronic Commerce: Influence on Marketing


Chapter 12. Electronic Commerce: Search Engines and Directory Services


Chapter 13. Internet Advertising


Chapter 14. Mobile Commerce: Introduction, Framework, and Models


Chapter 15. Agents in Electronic Commerce

 

Details Of Book : Electronic Commerce Framework Technologi

Book: Electronic Commerce Framework Technologi
Author:  
ISBN: 0070264325
ISBN-13: 9780070264328
Binding: Paperback
Publisher: Tata McGraw Hill Education
Number of Pages: 488
Language: English
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