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This book is essentially for students pursuing MBA programs. It will also be very useful for the other specialized courses like diploma in electronic commerce or information technology etc. The following features make this book an indispensable text.
Key Features:
New chapter on "Marketing"in the Context of electronic commerce.
Updated chapters on Internet Advertising & Search Engines and Directory Services
Technology and Application oriented approach
Multi-tiered architectural framework in explaining e-commerce
Internet security issues and electronic payment concepts discussed
Indian orientation -Indian case studies on FABMART, SBI e-Rail, IIM Lucknow etc.
About the Author:
Bharat Bhasker
Professor in the information Technology and Systems at the Indian Institute of Management, Lucknow and former Dean of the same. He received his B.E. in Electronics & Communications Engineering from University of Roorkee; M.S. and Ph.D. in Computer Science from Virginia Polytechnic Institute and State University, USA. He has worked at Goddard Space Flight Center of NASA, MDL Information Systems and Sybase, USA, in leading research and research management positions
Table of Content:
Chapter 1. Introduction to Electronic Commerce
Chapter 2. Electronic Commerce: Business Models
Chapter 3. Electronic Data Interchange
Chapter 4. Electronic Commerce: Architectural Framework
Chapter 5. electronic Commerce: Network Infrastructure
Chapter 6. Electronic Commerce: Information Distribution and Messaging
Chapter 7. Electronic Commerce: Information Publishing Technology
Chapter 8. Electronic Commerce: Securing the Business on Internet
Chapter 9. Electronic Commerce: Securing Network Transaction
Chapter 10. Electronic Payment Systems
Chapter 11. Electronic Commerce: Influence on Marketing
Chapter 12. Electronic Commerce: Search Engines and Directory Services
Chapter 13. Internet Advertising
Chapter 14. Mobile Commerce: Introduction, Framework, and Models
Chapter 15. Agents in Electronic Commerce
| Book: | Electronic Commerce Framework Technologi |
| Author: | Bhasker |
| ISBN: | 0070264325 |
| ISBN-13: | 9780070264328 |
| Binding: | Paperback |
| Publisher: | Tata McGraw Hill Education |
| Number of Pages: | 488 |
| Language: | English |
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