Corporate Strategy: Minds Power Innovatin

On the whole, the book is a heady mix of interesting quotes, narratives, cases and personal experiences making it eminently readable. - M.S.S Varadan in his book review in The Hindu

Mr. M. Damodaran, former chairman of SEBI said "Corporate Strategy Mindspower Innovation', is a unique work focusing on Indian Innovation in the corporate sector". Quoting from book, he spoke about how the Nava Rasas (or nine emotions), are used to create the positive field, leading to the culture of innovation. "The author has based this work on extensive research and I am sure it will provide a blue-print for Indian companies to achieve competitive advantage through Mindspower Innovation". He summed up his thought provoking presentation by saying that it is the best management book, he had read so far. - Quoted from his speech at the Habitat, New Delhi

Mr.K.V. Kamath, MD, ICICI and CII President: "Innovation needs the Tent pitcher's attitude as opposed to the marble palace dweller's code. I particularly enjoyed the new concept tool, Tent thinking Vs Marble Palace thinking." - MBN Rao, Chairman and Managing Director, Canara Bank: "A very informative book".

R.Seshasayee, MD, Ashok Leyland: "Industry is in need of a new trajectory that comes only from innovation. The timing of this book is apt"

Kalyan Mukherjee, Executive Director, Andhra Bank: "The book contains well researched tools for individuals and corporates to adopt creative methodologies for their success, besides gaining competitive advantage through innovation".

Mr. S.M. Trehan, MD, Crompton Greaves: "I enjoyed the celebration of the Indian ethos in Innovation. The positive field created by the Nava Rasas was particularly interesting."

Harshraj C.Mariwala: Chairman and MD, Marico : "More such books should be written on innovation…. Our company's corporate social responsibility is developing innovation in Industry."

Markrand Lele, CEO, Infomedia India: "The strategy workshop changed the attitude of the people. They are happier and more enthusiastic after the innovation initiative"

Have you wondered how to increase revenues through innovative ideas…..Discover the best way, here……Do you want to reduce costs?. Learn the techniques of Mindspower. Dr.Rekha Shetty, the corporate doctor, presents a scientific new book on creativity and Innovation in India's large companies. Based on meticulous research it arrives at principles that help you gain competitive advantage through innovation. Written in a lively style with discriminating scholarship, it provides you with a unique journey into the Empire of the Mind.