One Click: Jeff Bezos and the Rise of Amazon.com

Re-create Amazon's success - the man and the methods behind the world's leading retail website.

A clear and hugely attractive business book proposition. Profiles of successful, forward-thinking entrepreneurs are perennially popular, and they don't come bigger than Bezos.

Amazon.com is a surprisingly under-covered company. This is the first book to focus on Bezos as a business mind and explore what drives Amazon's success.

Anyone in the business world can learn Jeff Bezos's reinvention of the retail landscape.

Buy now with one-click.

About the Book: One Click: Jeff Bezos and the Rise of Amazon.com

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top. Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He's also a calculating machine who creates 'deal-flow' charts for every major decision, from what business to create to how to chose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions. mazon. com was waiting to be discovered. It took Bezos's unqiue character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.