0  items | Rs 0
One Click: Jeff Bezos and the Rise of Amazon.com

One Click: Jeff Bezos and the Rise of Amazon.com

(Paperback)
by Richard Brandt  
Language: English
Out Of Stock (Out Of Stock) See Details
We accept payment by:
Credit Cards
Cash Cards
Debit Cards
Net Banking
Free shipping if the total order amounts exceeds Rs. 399, else add Rs. 49 as delivery charges.
Price:   Rs.450
Our Price   Rs. 347
Discount   Rs.103 (23% Off)
(Prices are inclusive of all taxes)
One Click: Jeff Bezos and the Rise of Amazon.com
(Notify me when it is in stock?)
Click 'Like' and get an additional Rs 5 discount!  
 

Book Summary of One Click: Jeff Bezos and the Rise of Am...

(Paperback)

Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:
Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales.
Why Amazon zealously guards some patents yet freely shares others.
Why Bezos called becoming profitable the "dumbest" thing they could do in 1997.
How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s.
Where the company is headed next.

Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

 

Details Of Book : One Click: Jeff Bezos and the Rise of Am...

Book: One Click: Jeff Bezos and the Rise of Amazon.com
Author:  
ISBN: 0670920673
ISBN-13: 9780670920679
Binding: Paperback
Publishing Date: 2012-08-01
Publisher: Penguin UK
Number of Pages: 224
Language: English
Please Note -

* We sell only NEW book and do NOT sell old or used books.
* The book images and summary displayed may be of a different edition or binding of the same title.
* Book reviews are not added by BookAdda.
* Price can change due to reprinting, price change by publisher / distributor.

BookAdda (www.bookadda.com) is a premier online book store in selling books online across India at the most competitive prices. BookAdda sells fiction, business, non fiction, literature, AIEEE, medical, engineering, computer book, etc. The books are delivered across India FREE of cost.

Best Seller Books

View All