Business Communication Today

Description
With its comprehensive coverage and up-to-the-minute treatment of contemporary practices and technologies, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Ideal for business communication courses at the postgraduate level, this text also takes special care not to assume in-depth business experience, ensuring that students with limited business coursework will have no difficulty absorbing the concepts.

• Detailed instruction for readers in the professional use of blogs, instant messages, wikis, twittering and other social media tools
• Offers practical advice and hands-on experience with today's new business communication tools through dozens of activities
• Every chapter contains student exercises and activities that support the text
• Cases and examples from companies like India Post, Mahindra Satyam, Twitter and Tata Motors
• Focuses on topics like non-verbal cues, businesses attempts to use new media in India and challenges faced by the Indian youth online

1. Achieving Success through Effective Business Communication
2. Mastering Interpersonal Communication
3. Communicating in a World of Diversity

4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages

7. Crafting Messages for Electronic Media
8. Writing Routine and Positive Messages
9. Writing Negative Messages
10. Writing Persuasive Messages

11. Finding, Evaluating, and Processing Information
12. Designing Visual Communication

13. Planning Reports and Proposals
14. Writing Reports and Proposals
15. Completing Reports and Proposals

16. Developing Oral and Online Presentations
17. Enhancing Presentations with Slides and Other Visuals

18. Building Careers and Writing R?sum?s
19. Applying and Interviewing for Employment