Building Global Leadership

The world is increasingly becoming a global village. The degree of interdependence between countries is increasing day by day. National events are getting international coverage almost instantaneously. With the emergence of the liberated economic environment assisted by rapid strides in science and technology, globalization has assumed the character of an unprecedented force, throwing manifold challenges for business managers to cope with.

With the idea of gauging and harnessing the opinions of the academic fraternity on current trends in this area, a conference with the theme of "Building Global Leadership" was organized by the Department of Management Studies, St. Joseph's College of Engineering, Chennai, in April, 2010. The present compendium contains the various papers presented at the conference.

This book is a reservoir of knowledge that has been concisely produced for the benefit of those who have the thirst for management ideas. It provides a roadmap which will support the path to global leadership in both national as well as international environments. Every aspect of the book will surely kindle the thoughts of creativity and innovation. It will act as a useful resource for reference not only for the academic community but for the students as well.