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This exploration of the broadcasting and cable industries covers topics such as history, regulation, economics and career opportunities. A chapter new to this edition, "The O.J. Simpson Arrest and Trial - O.J. and TV", poses questions on what is ethical and where modern news priorities lie.
| Book: | Broadcasting/Cable And Beyond: An Introduction To Modern Electronic Media (Mcgraw-Hill Series In Mass Communication) |
| Author: | Barry L. Sherman Etc. Gary Copeland Joseph R. Dominick |
| ISBN: | 0070179883 |
| ISBN-13: | 9780070179882 |
| Binding: | Hardbound |
| Publishing Date: | 1995-11 |
| Publisher: | Mcgraw-hill Companies |
| Number of Pages: | 493 |
| Language: | English |
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