This exploration of the broadcasting and cable industries covers topics such as history, regulation, economics and career opportunities. A chapter new to this edition, "The O.J. Simpson Arrest and Trial - O.J. and TV", poses questions on what is ethical and where modern news priorities lie.
|Book:||Broadcasting/Cable And Beyond: An Introduction To Modern Electronic Media (Mcgraw-Hill Series In Mass Communication)|
|Author:||Barry L. Sherman Etc. Gary Copeland Joseph R. Dominick|
|Number of Pages:||493|
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