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Bricks To Clicks
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Bricks To Clicks

(Paperback)
by E D Mcmahon  
Language: English
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Book Summary of Bricks To Clicks

This book helps e-business professionals to get the most leverage out of these technologies and build a solid foundation for e-business transformation efforts. Bricks to Clicks also aids to organise thoughts about the company's e-business transition.


About The Author:


E D McMahon - Partner for the Customer Relationship Management Practice at marchFIRST in Toronto.

Table of Contents
Part One • What the Internet Doesn't Change • Part Two • Categorising Opportunities: The Opportunity Matrix • Part Three • The Internal Assessment: Assessing Your Company's Capabilities • Part Four • Crafting Your Approach: Putting Your Plan Together • Appendices • Bibliography • Index

 

Details Of Book : Bricks To Clicks

Book: Bricks To Clicks
Author: E D Mcmahon 
ISBN: 0333935985
ISBN-13: 9780333935989
Binding: Paperback
Publishing Date: 2001
Publisher: Macmillan Publishers India
Number of Pages: 272
Language: English
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